The Woolroom announces ‘Clean Sleep’ campaign to help Britain sleep better

The longer nights and shorter days of winter kick in the natural instinct amongst most of us to retreat and hibernate to a comfortable, cosy environment. Quite often, this brings out a desire to escape the seasonal weather changes and increasingly dark days by taking sanctuary under the duvet.

Ahead of the clocks going back and the official arrival of winter, preparing your sleep sanctuary should be as considered as updating your winter wardrobe knits and vitamin intake to combat the inevitable detrimental health impacts.

Paramount to good winter wellbeing is quality, clean sleep, and Woolroom, the UK’s leading wool bedding specialist, has launched the ‘Clean Sleep’ campaign – a commitment to help Britons achieve the perfect night’s sleep! Clean Sleep is dedicated to raising awareness of the holistic sleep environment and aims to spotlight the surprising benefits of wool as the only sustainable fibre that promotes a natural night’s rest.

With research supporting the fact that wool bedding can improve your sleep by 25% and as the only company with the complete natural sleep solution approved by Allergy UK, the UK based wool specialists are dedicated to dispelling the preconceptions of wool being itchy, hot and hard to care for in order to promote a nation of clean sleepers.

British wool creates a natural sleeping environment that is temperature regulating, naturally flame retardant, and hypoallergenic, with an unparalleled ability to absorb harmful VOCs (volatile organic compounds – often found in paints, vanishes and cleaning products) in the structure of the fabric. This ensures a safe and comfortable sleep all year round!

Indeed, natural wool is scientifically proven to improve sleep quality, with research suggesting that wool bedding can actually help provide up to 25% more stage four regenerative sleep – the point at which our body is thought to do the most repair and regeneration of cells. This all contributes towards a clean sleep, helping you to wake up feeling refreshed, revitalised and ready to face the day.

The contributing factors towards a good night’s sleep are often unrecognised as being as unique to an individual as their finger print. Woolroom offer a personal sleep consultation in their 3 stores, and has recently launched the same expert advice on This new service takes the specialist in-store shopping experience online to provide customers with exclusive access to a team of sleep experts who will offer tailored advice. Ensuring each customer is supported in creating a truly unique and bespoke bedding combination to meet their individual needs for clean sleep.

From the preferred mattress firmness to your ideal temperature and duvet thickness, the in-house experts will take you through a step by step guide to create your own little slice of paradise. With a wide variety of wool types available the on hand specialists can help dispel the myths that natural wool is itchy, difficult to wash and too warm, and show British wool for the miracle fabric it really is!

Confident in their commitment to creating the perfect sleep environment for the nation, Woolroom is the only UK bedding retailer to offer two unique sleep guarantees if your sleep isn’t significantly improved:

  • 100 night sleep guarantee when you buy a mattress coupled with a Woolroom protector/topper
  • 30 night sleep guarantee when you buy a full bedding set, consisting of a duvet, pillow(s) and a mattress protector/topper

As part of supporting Wool Week 2019, which aims to highlight wool’s natural performance qualities and ecological benefits,  Woolroom is an active supporter of the Campaign for Wool, more information on which can be found here.


For more information please contact or in the Woolroom press office, or call 020 72875006.


 About Woolroom

Woolroom™ is a privately owned company born in Bradford, England in 2008. We passionately believe that products made from wool fibre can help us all live a better, healthier and happier life. Today Woolroom products are available at, as well as Woolroom stores in Peak District, Marlow and Ipswich.

Woolroom ensures that British Alpaca breeders and sheep farmers achieve a fair price for their fibre and in return have developed one of the most luxurious products in the bedding market.

Visit for further information. Woolroom products are available at Woolroom stores in Peak District, Marlow and Ipswich and through other selected retail stockists nationwide, including Heals and

Visit to learn more about why wool bedding is the best for allergy sufferers and how wool can stop house dust mites here