Halfords Partners with Government for Bike Repair Voucher Scheme
-THOUSANDS OF BIKE MECHANICS AT HALFORDS STAND READY TO HELP-
-RESEARCH REVEALS CYCLISTS PREFER DO-IT-FOR ME FIX RATHER THAN DIY-
TODAY Halfords announces it is the leading bike retailer to have partnered to support the Government’s free £50 ‘Fix your Bike Voucher Scheme’ which is available in England and set to launch shortly. The move is designed to help increase the number of journeys made by bike during the coronavirus pandemic.
Halfords has committed to working with the Government and has become the nation’s largest approved cycling service providers for the ‘Fix your Bike Voucher Scheme’, and its thousands of highly trained bike mechanics at over 350+stores across the country stand ready to support the nation getting back on their bikes.
Halfords already offers a free 32-point bike check, and this will be used as a pre-inspection to diagnose and assess any potential faults with each bike.
Halfords will have thousands of slots available every day for customers to bring their bikes in for assessment. Cyclists can visit Halfords’ page and book an appointment before or after registering their voucher from the Government’s page. Once booked at a suitable time, Halfords’ bike mechanic will carry out the assessment including a free 32-point check and diagnose any faults or repairs that the bike requires. The store can then hold onto the bike and complete the repairs or the customer can revisit to have their repairs carried out at a later date. The bike repair voucher will then be put towards the cost of any repairs.
The ‘Fix your Bike Voucher Scheme’ coincides with Halfords’ Get Back On A Bike campaign, a nationwide initiative aimed at the seven million British adults(1) who have bicycles languishing in sheds and garages. The campaign is designed to encourage lapsed cyclists to drag their bikes out of retirement and speed up the cycling revolution.
In a poll of 2,000 adults, only 48% know how to repair a puncture which can be fiddly and awkward, while only 43% know how to tighten lights and fix a loose chain. Only 37% know how to adjust their own brakes – often requiring help from friends with relevant know-how or cycling mechanics.
For more complicated repairs, even fewer are able to do the work themselves. Only 36% know how to attach mudguards, 31% can clean their gear mechanisms and a mere 16% feel able to fix a broken spoke.
Graham Stapleton Halfords’ CEO says: “When it comes to bike repairs, we’ve noticed a change in customer mind set, with more cyclists turning to us to help with the smallest of fixes, as they dust off their old bikes and seek to avoid public transport. It’s a trend that’s being driven by busy lives and lack of time for consumers who don’t want to carry out awkward maintenance jobs. As part of the scheme, our thousands of highly skilled bike mechanics will offer each cyclist a free 32 point bike check and diagnosis, which will help them decide how best to spend their voucher. We think the Government’s ‘Fix your Bike Voucher Scheme’ will not only help individuals become more confident about keeping their bikes maintained, but will help speed up the cycling revolution.”
More than 12,000 NHS staff and emergency workers have claimed a free bike check since the retailer started offering them in late March. The initiative was launched to help those carrying out essential work on the frontline of the COVID-19 crisis get to and from work safely.
The retailer is also still providing all cyclists with a free 32-point check on neglected bikes to help people get set for the post lockdown commute. In addition, the company has produced a series of easy to follow ‘how to’ maintenance videos.
Halfords is the UK’s biggest cycling retailer with over 300 repair centres nationwide and several thousand mechanics. The company is operating a contactless repair service in order to keep people safe during the current crisis.
For more information please contact Halfords@z-pr.com or 020 7287 5006
- Research conducted by Halfords on 5th and 6th May among 2053 UK adults aged 18-60
The Government’s ‘Fix your Bike Voucher Scheme’ is only available in England