FOOD & BEVERAGE BEAT 2020
The reality of climate change is seeping into all aspects of our lives, including how we’ll eat and drink in 2020. In our annual Food & Beverage Beat, a survey of thought leaders in the industry, sustainability appears to be the leading concern among consumers as they seek to take better care of the planet and make better dietary choices for themselves.
How will that focus on sustainability manifest itself? It’s a question that food and beverage brands are asking themselves as they anticipate what will move the needle next. But it’s not all about sustainability. Other factors are also driving trends in the industry, from younger generations with new expectations to macroeconomic influences and more. Our hope is to provide some meaningful insights, giving brands more context around changing consumer sentiment so they’ll be better equipped to adjust their strategies and achieve success.
Read on for all the details, and, as always, feel free to contact us if you want to share trends you’re noticing or want to learn more about how your brand can benefit from the insights of FINN’s consumer group.