Since September 2018 The Perfume Shop has offered an in-store perfume bottle recycling service, allowing customers to bring their empty perfume bottles (notoriously difficult to recycle) into any store and receive 10% off their purchase that day in thanks.

From World Earth Day (22nd April 2021) however, The Perfume Shop is adding an extra special initiative and planting a tree for every empty bottle returned as well as giving customers a 10% off voucher to use on their next purchase online or in store. The voucher is valid until 22nd October 2021 and is made from Recycled card. Each voucher also has a 99.9% antibacterial coating to make it safer to hand out to customers.

For every perfume bottle recycled, The Perfume Shop has pledged to donate the cost of planting a tree to Eden Reforestation Projects, a charity creating livelihoods for millions of people living in extreme poverty by empowering them to restore and protect forests on a massive scale. The Perfume Shop also re-purpose some of the perfume bottles to create beautiful bespoke features in their stores, including a beautiful chandelier in their Sheffield store.

Cathy Newman, Marketing & Customer Experience Director, comments “We are so pleased to announce that we will be expanding our bottle recycling service to all stores nationwide as well as working with Eden Reforestation Projects to plant a tree for every bottle recycled, we are fully committed to deliver more sustainable products and choices for the future to help our planet.”

The Perfume Shop is committed to finding and doing everything to create an inclusive culture that cares about the communities, customers and the planet, and below are additional social purpose pledges:

  • To plant a tree for every perfume bottle bought back and recycled
  • To raise £1million for the chosen charities by 2026
  • To expand the bottle recycling service to all stores, giving customers a 10% discount to use online or instore when they recycle.
  • To switch the energy provider to a zero carbon 100% renewable source
  • To deliver even more sustainable products and choices for the future

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For further information, please contact:

TPS@z-pr.com , Visit us at www.facebook.com/Theperfumeshoponline or follow us on Twitter @theperfumeshop

Notes to editors:

The Perfume Shop is the UK’s largest specialist fragrance retailer with over 230 shops nationwide, selling all major designer fragrance brands at value for money prices.

The Perfume Shop also gives its customers that little bit more:

FREE gift wrap service available in store

FREE impartial perfume advice

FREE Rewards Club Membership to earn Perfume Points every time you spend

About A.S. Watson Group

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 27 markets, with over 140,000 employees worldwide. For the fiscal year 2020, A.S. Watson Group recorded revenue of US$20.6 billion. Every year, we are serving over 5.9 billion shoppers via our O+O (Offline plus Online) platforms, providing tech-enabled retail experience to customers offline and online.

In Hong Kong, we operate more than 600 stores under four retail brands – Watsons, PARKnSHOP, FORTRESS, and Watson’s Wine. In addition, we manufacture and distribute high quality drinking water brand Watsons Water, as well as the famous juice drinks Mr. Juicy and Sunkist.

A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses ‐ ports and related services, retail, infrastructure and telecommunications in over 50 countries.

Please visit www.aswatson.com for more information.

Visit www.aswatson.com