CROCHET TOPS NEW YEAR CRAFT HOBBIES
Hobbycraft, the UK’s largest craft retailer, reveals that crocheting is set to be one of the most popular crafts in 2019 and already the retailer has seen searches for ‘crochet’ on its website increase by 78% compared to last year.
As consumers look towards the New Year with optimism, they also look towards a new challenge and crochet is proving a popular New Year hobby to take up with the retailer reporting that crochet patterns have seen a 87% increase year on year. It’s never too late to try something new, that’s why Hobbycraft has launched ‘Get Started In’ campaign where each month throughout 2019 the retailer will be focusing on a different crafts to inspire your creativity. This month’s craft focus is crochet. Since the beginning of January Hobbycraft has seen over 8,000 views on its ‘Get Started In’ crocheting web page.
Crochet is a needlework craft that is done by using a crochet hook with fibre or something similar such as yarn or other unique materials. Crochet is a popular fashion choice which has been used by Michael Kors within their 2019 spring summer collection, as well as Tommy Hilfiger in recent years.
With Crochet being such a versatile craft, you can pretty much make anything you can think of; from crochet handbags, socks and even bikinis. Made in Chelsea star Georgia Toffolo showed that crochet is proving to be a fashionable statement by rocking a crochet bikini on her latest holiday.
Katherine Paterson, Customer Director at Hobbycraft comments, “Crochet is an age old craft which is seeing a resurgence, mainly thanks to fashion where we’ve recently seen lots of crocheted pieces on the catwalk. Our customers are embracing this craft as sales show and our blog posts on how to crochet have seen strong traffic, so look out for seeing a surge of handmade crochet clothes and accessories this year!”