‘Christmas in July’- Hobbycraft Press Show

On the 4th July, we joined Hobbycraft to host  their ‘Christmas in July’ press show where we welcomed over 100 media and influencer attendees.

Christmas came early to Drink, Shop, Do in Kings Cross, with the venue being creatively decorated in seasonal displays and decorations.

The day kicked off with an informative trends briefing to editors, who were presented with the highs and goodbyes and other new key trends in crafting. Including the interesting rise in younger generations and millennials turning their hand to crafting driven by digital tools and social media, the positive effects of crafting on wellbeing, and the surprising return of traditional hobbies such as jigsaws and clay models.

Media and influencers were invited to join us for Christmas inspired canapes and cocktails, and encouraged to partake in the exciting ’12 makes of Christmas’ demonstrations by Hobbycraft’s experts who were on hand to show guests how to make Christmas extra special with personalisation. Activity included ‘Make your own macramé star’ and personalised baubles.









The new digital crafting phenomenon ‘cricut’ held a prominent display on entrance. cricut is the ultimate digital tool for personalisation, which allows the users to precisely cut, write and score a wide range of materials such as paper, leather, balsa wood, cotton and fabric. Inspiring makes were on display at the show to give guests a glimpse into the crafting capabilities of the cricut, and they were also given the opportunity to experience the ultimate personalisation tool and create a bespoke make up bag, notebook or water bottle.


To add the excitement, we also had one of the UK’s leading face painters Cat Finlayson attend to paint the faces of guests and the very talented Viktorija to create pretty illustrations.

The downstairs room was also transformed into a dramatic Halloween inspired area where guests could have a go at creating their own ghoulish slime

Each attendee was gifted with a goody bag packed full of exciting products from Hobbycraft to make their own handmade seasonal projects at home.