To add to the finishing touch to your wedding day

Deciding on a wedding scent can be a personal journey for everyone and a single sniff of your wedding fragrance can transport you back to the big day in years to come. Fragrance Expert Elizabeth Richards from The Perfume Shop Bluewater shares her tips on selecting the perfect scent for your big day.

Elizabeth says, “Fragrance will play an important part in your wedding day; as scents are renowned for triggering memories, it will serve as a reminder of your special day for years to come. You may already have a ‘signature’ scent and couldn’t imagine wearing anything else, but for those who want a unique memory of their day, there’s always the option to choose something completely new.”

Notes are everything

A good starting point is to think about the notes and accords you already like or that are a popular thread across your favourite fragrances; what do you currently love and what links those scents together? You may find you adore a certain floral without even realising it. You should also consider the location and vibe of the wedding; for example, a rich, heady, chypre scent may be your favourite and suit a dramatic winter wedding in a gothic church, but for a summer ceremony outdoors something lighter and fresher may be preferred.

‘The Perfect Scent’ service

The Perfume Shop has a range of services available to help with finding the perfect fragrance. The in-store Wedding Service offers brides and grooms-to-be the opportunity for in-store consultation with a trained expert to help find the perfect scent for their big day. The online Fragrance Finder also allows customers to enter a favourite fragrance or notes to receive a list of recommendations that could suit and, in addition, customers can also request a live video chat with an instore expert via the Go In Store service available at if they need a helping hand to steer them in the right direction.

Making it personal

For the ultimate personal touch, The Perfume Shop has over 350 fragrances which can be engraved with a personal message of up to 66 characters for just £5.99, available online and in selected stores.

The Perfume Shop has handpicked a few wedding perfumes to suit every kind of bride:

Viktor & Rolf Flowerbomb EDP

Prepare for a floral explosion with sparkling top notes of Tea, Bergamot and Freesia; fall in love with the floral heart of Sambac Jasmine, Cattleya Orchid and Centifolia Rose, and be enveloped in woody base notes of Amber and Patchouli.


£56.00 30ml / £78.00 50ml / £110.00 100ml

Lancôme La Vie Est Belle EDP

This fragrance will surely bring a smile at first spray. Featuring a bouquet of fabulous florals – think precious Orange Blossom, Jasmine and Iris – as well as fruity Blackcurrant and Pear it’s refreshingly modern. Sharpened with an undertone of Patchouli, Vanilla and Praline it’s sure to linger, making it perfect for the big day.


£56.00 30ml / £78.00 50ml / £99.50 100ml

J’Adore Dior EDP

J’adore Eau de Parfum unites essence of Ylang-Ylang with its floral-fruity notes of Damascus Rose from Turkey and blend with a rare duo of Jasmine Grandiflorum from Grasse, and Indian Sambac Jasmine. This feminine fragrance is what love stories are made of.


£55.00 30ml / £78.00 50ml / £112.00 100ml

Chloé Chloé EDP


Fresh, subtle and sophisticated, this Chloé perfume exudes a combination of floral Powder notes, hints of Peony and Lychee, and the embellishment of springtime Freesia. The airy, flirtacious head notes drift away to reveal Magnolia and Lily of the valley, as well as subtle intimations of warm Amber and elegant Cedarwood. Chloé Eau de Parfum is spot on for a romantic and fun-filled wedding.


£52.00 30ml / £77.00 50ml / £92.00 75ml

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For further information, please contact:, 07725 259929 / 07792 536424 / 07971 117265

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Notes to editors:

The Perfume Shop is the UK’s largest specialist fragrance retailer with over 230 shops nationwide, selling all major designer fragrance brands at value for money prices.

The Perfume Shop also gives its customers that little bit more:

FREE gift wrap service available in store

FREE impartial perfume advice

FREE Rewards Club Membership to earn Perfume Points every time you spend

Receive 10% OFF your next purchase and a tree planted for every empty perfume bottle returned in-store and to be recycledAbout A.S. Watson Group

A.S. Watson Group is the world’s largest health, beauty & lifestyle retailer with over 11,000 retail stores, serving more than 27 million customers a week in 27 markets. The Group has the largest brand portfolios and geographical footprints in the retailing world, offering everything from health & beauty, food and electronics to perfume. It is also Asia’s largest health & beauty retailer and Europe’s largest luxury perfumeries & cosmetics retailer. Proudly supported by a global family of  over 100,000 staff, the Group is also a member of the world renowned multinational conglomerate Hutchison Whampoa Limited, which has six core businesses – ports and related services, property and hotels, retail, infrastructure, energy and telecommunications in 52 countries.

Please visit for more in-depth information about A.S. Watson Group and its brands