Superdrug’s first-time sponsorship of London Fashion Week September 2005 was a clear indication that Superdrug is now seriously in fashion as quoted by Vogue.com.
Superdrug launched its own range of jewellery and accessories under the True Spirit brand, using a great opportunity to tie in with London Fashion Week, gaining widespread acclaim from the fashion press.

Drapers, Grazia, Chemist and Druggist, Retail Week, The Sun, Financial Times, Daily Express