SUPERDRUG
GOING FOR GROWTH
May 2005. Superdrug, the UK’s fastest growing beauty and health retailer, announced a £75 million expansion plan, promising 40 new stores for 2005 and 40% growth by 2009.
Not entirely by coincidence, this announcement was issued as a striking contrast to the financial results issued by its nearest high-street rival.
Blanket national and regional broadcast coverage was achieved including Radio 5 Live, BBC Business Breakfast, BBC 1 O’Clock and 6 O’Clock News.
AVE Value: £27,247 for print alone
PR Value: £68,117
Financial Times, The Independent, The Times, The Guardian, Daily Express, Daily Mail, The Sun, Daily Mirror, Evening Standard, Retail Week, The Press Association, BBC 1 Breakfast, BBC Radio 5 Live, BBC News 24, BBC Working Lunch, BBC 1 O’Clock and 6 O’Clock News, Sky News, Bloomberg European Market Report