B. Makeup Vegan Dinner

On Tuesday 23rd January, we hosted an vegan dinner at Carousel London to celebrate the vegan beauty brand B. Makeup range launching into 500 store nationwide. The dinner was also to show how far vegan has moved on from the perception of brown rice and sandals.

Eighteen key influencers, press and makeup artists including the Plastic Boy, Habiba DaSilva and Makeup By Tammi attended to experience vegan cuisine. On arrival, guests were welcomed with vegan cocktails and got the chance to view all of the B. Makeup range as well as have a look at the latest products from the other B. categories including B. Skincare, B. Men and B. Accessories.

Makeup ambassador Cassie Lomas was in attendance to talk about her capsule range and share her favourite makeup tips.

It was revealed by Superdrug’s Head of Commercial Simon Comins that Superdrug will be launching the first vegan beauty pop up shop at Box Park Shoreditch in March. We’re all very excited!