B. By Superdrug #MakingOverManchester
On 1st May, Superdrug launched the #MakingOverMotherhood campaign in line with Maternal Mental Health week in London.
On 23rd June, we took the conversation to Manchester by hosting a panel event in B. Makeup Ambassador Cassie Lomas’ home town. Held at the Cassie Lomas Academy, we invited local mummy influencers and celebrities to hear our panellists Jo Love, Sebinaah and Superdrug’s Head Of PR and Customer Experience Gemma Mason discuss how juggling multiple roles and affect your mental health.
Guests were treated to vegan food and Prosecco and a goody bag filled with B.’s bestsellers as well as brands for mum and babies. We also had makeup artists on hand to do mini makeovers using B. Makeup on attendees.
To add a customer element to the activity, on the 24th June we hosted an in-store meet and greet event with Cassie and Sebinaah at the Manchester Piccadilly Store. Attendees got a chance to learn about the B. Makeup range and share beauty tips on speedy skincare and mum makeup to help you survive the summer.