ZPR established in June 2001 by Zaria Pinchbeck, former Head of PR for ASDA Walmart.
Zaria graduated from Northumbria University, and also holds an MBA from Bradford University.
At ASDA, she worked alongside business leaders including Allan Leighton, Archie Norman and George Davies, driving corporate, consumer and stores PR, as well as the organisation's community involvement activities.
ZPR now provides communications support to a number of major retailers
including Superdrug, Selfridges, B&Q, Waitrose, Peacocks and Lakeland.