How we work
Our ten commitments guide everything we do internally and externally, our morning huddles, our flat structure and the way we don’t wait for our clients to challenge us, we challenge ourselves and each other every day to deliver PR that makes a difference to the business. The results and the feedback from our clients speak for themselves. Our head office is based in Soho, with key consultants based in Yorkshire, The Midlands, the South West of England and the South of France meaning we can be on the ground when our clients need us.
And when we let our hair down…
Outside of work we all like our lives to be stylish, our cocktail bars to be achingly fashionable and our fashion to be utterly gorgeous.
Some of us like getting out into the wilds, while some prefer going wild in the aisles. Some ski, some socialise, some do both (at the same time). Most of us juggle family, professional commitments, children, charity events – even yoga – but (as far as we know) no-one actually juggles…
ZPR was launched in June 2001. Founded by Zaria Pinchbeck, former Head of PR and Colleague Involvement for ASDA Walmart, ZPR’s 16 strong team in Soho provides communications support to a number of consumer and retail brands including the AS Watson Group, Coral, Halfords, Hobbycraft, Toolstation, Lakeland, MUA, Fruugo, The Perfume Shop, The Original Factory Shop, Wool Room and Waitrose. We have further worked with Modern Muse, a charity designed to empower girls to make informed career decisions and be tomorrow’s leaders. The picture to the left highlights a day in which a group of secondary school girls came in to our office to gain experience in the world of PR.
In November 2019 ZPR became part of the Finn Partners family.
After studying Business Studies with French I embarked on a career in business working in property development and headhunting before joining one of the UK’s leading grocery retailers, ASDA.
Founder and Head of Consumer Agency with experience of some of the UK’s leading retail, grocery, food, consumer and leisure businesses providing counsel across corporate, crisis, CSR, consumer, community and digital strategies.