About Us

ZPR is the UK's leading retail and consumer PR specialist.

Established in 2001, ZPR has a client list that includes Superdrug, Waitrose, Halfords, JD Williams, Lakeland, Hobbycraft and Coral.

In November 2019 ZPR became part of the Finn Partners family.
"Our results speak for themselves. No waffle, no fluff, no bullsh.t. Our campaigns work."

Zaria Pinchbeck, Founder of ZPR
Learn more about ZPR's values

How we work

Our ten commitments guide everything we do internally and externally, our morning huddles, our flat structure and the way we don’t wait for our clients to challenge us, we challenge ourselves and each other every day to deliver PR that makes a difference to the business. The results and the feedback from our clients speak for themselves. Our head office is based in Soho, with key consultants based in Yorkshire, The Midlands, the South West of England and the South of France meaning we can be on the ground when our clients need us.

And when we let our hair down…

Outside of work we all like our lives to be stylish, our cocktail bars to be achingly fashionable and our fashion to be utterly gorgeous.

Some of us like getting out into the wilds, while some prefer going wild in the aisles. Some ski, some socialise, some do both (at the same time). Most of us juggle family, professional commitments, children, charity events – even yoga – but (as far as we know) no-one actually juggles…

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Our history

ZPR was launched in June 2001. Founded by Zaria Pinchbeck, former Head of PR and Colleague Involvement for ASDA Walmart, ZPR’s 16 strong team in Soho provides communications support to a number of consumer and retail brands including the AS Watson Group, Coral, Halfords, Hobbycraft, Toolstation, Lakeland, MUA, Fruugo, The Perfume Shop, The Original Factory Shop, Wool Room and Waitrose. We have further worked with Modern Muse, a charity designed to empower girls to make informed career decisions and be tomorrow’s leaders. The picture to the left highlights a day in which a group of secondary school girls came in to our office to gain experience in the world of PR.

In November 2019 ZPR became part of the Finn Partners family.

Zaria Pinchbeck

After studying Business Studies with French I embarked on a career in business working in property development and headhunting before joining one of the UK’s leading grocery retailers, ASDA.   I spent eight inspiring and fun years at this retailer in roles across HR, colleague engagement, CSR and PR and studied part time for an MBA. I also worked within its George Clothing fashion division, was Project Manager to the Chairman of the plc and finally was Head of PR during the ASDA Walmart strategic alliance leaving 18 months later to set up the PR agency, ZPR in 2001.  In 2019, when I met Peter Finn, Chantal and the wider Finn family I knew I had found the perfect home for the next phase of ZPR’s team and our long-standing clients in retail, consumer, fashion, lifestyle, beauty and wellness.

Founder and Head of Consumer Agency with experience of some of the UK’s leading retail, grocery, food, consumer and leisure businesses providing counsel across corporate, crisis, CSR, consumer, community and digital strategies.  I have worked for a large percentage of the UK’s high street and online shopping retailers plus unique brands across food, beauty home and leisure.   It’s important to keep learning and that’s why I studied for an MBA part time whilst at ASDA and completed a digital marketing qualification endorsed by Google in 2014.  It’s also very rewarding to experience different professions and give something back so I have been a school governor, chaired various women in business networking agencies and have been a charity ambassador for Teenage Cancer Trust and more recently a founder partner and ambassador for www.modernmuse.org a charity that supports and mentors young people.