About Us

ZPR is the UK's leading retail and consumer PR specialist.

Established in 2001, ZPR has a client list that includes Superdrug, Waitrose, Halfords, JD Williams, Lakeland, Hobbycraft and Coral.
Z PR infographic
"Our results speak for themselves. No waffle, no fluff, no bullsh.t. Our campaigns work."

Zaria Pinchbeck, Founder of ZPR
Learn more about ZPR's values

How we work

Our ten commitments guide everything we do internally and externally, our morning huddles, our flat structure and the way we don’t wait for our clients to challenge us, we challenge ourselves and each other every day to deliver PR that makes a difference to the business. The results and the feedback from our clients speak for themselves.

And when we let our hair down…

Outside of work we all like our lives to be stylish, our cocktail bars to be achingly fashionable and our fashion to be utterly gorgeous.

Some of us like getting out into the wilds, while some prefer going wild in the aisles. Some ski, some socialise, some do both (at the same time). Most of us juggle family, professional commitments, children, charity events – even yoga – but (as far as we know) no-one actually juggles…

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Our history

ZPR was launched in June 2001. Founded by Zaria Pinchbeck, former Head of PR and Colleague Involvement for ASDA Walmart, ZPR’s 23 strong team in Soho provides communications support to a number of consumer and retail brands including the AS Watson Group, Coral, GOSH, Halfords, Hobbycraft, JD Williams, Jewlr, Lakeland, SAS, Superdrug, The Perfume Shop, and Waitrose.

Zaria Pinchbeck

With over 20 years of experience in PR Zaria has experience working in-house and agency side. She is used to working at Board level within the country’s leading retailers. Her PR experience combined with her general business experience gained from studying for an MBA, holding general management positions at ASDA and establishing her own business means that she understands what it takes to implement creative and commercial multi-channel campaigns across corporate, consumer and social media channels.

In July 2014 Zaria was awarded a Certificate in Digital Marketing from Squared Online, a unique digital qualification developed by Google.