Salons might be closed but that doesn’t mean we can’t embrace a new look from home! Make sure you nail your look with Colour Freedom Vibrants, semi-permanent colours that can be as striking or subtle as you like, £6.99 each and available from www.knightandwilson.com.

The experts at Knight & Wilson have shared their top tips on mastering semi-permanent colour at home this lockdown.

  1. Why choose semi-permanent?

Semi-permanent is a great option if you’re keen to look the part this Halloween and trying a new shade without the commitment. As well as being a great way to try a new colour that will fade after several washes, it also adds gloss and shine to dull hair. Given there’s no bleach or ammonia in there, semi-permanent colours are also safe to use on permed or chemically treated hair too.

  1. Don’t skip the patch test

An essential part of hair dyeing; you wouldn’t skip the patch test at a salon so why would you at home? Even if you’ve been a salon regular for years, every dye is different and allergies can develop out of the blue, so it’s essential to perform a patch test before every dyeing session. We would also always recommend a strand test with your chosen shade to ensure you achieve your desired result.

  1. Prepare Your Tools…

It goes without saying – fail to prepare and prepare to fail! Make sure you have enough dye, particularly if your hair is very long or thick; there’s nothing worse than running out halfway through. No mixing is required with semi-permanent dyes, unless you choose to pastelise your Colour Freedom Vibrant shade, by mixing it with the Colour Freedom Pasteliser (£6.99) to lighten the shade. Always make sure you have some old clothes and towels handy and it is also important to use a good clarifying shampoo before application of semi-permanent colours to ensure there are no barriers on the hair preventing the colour from penetrating correctly.

  1. Take note of your texture and base colour

Your hair’s texture will affect the result, as dry, frizzy hair will suck up colour faster than hair that’s in good condition. If in doubt, invest in a pre-dye treatment like the Pureplex Home Hair Repair System (£12.99), which helps repair hair’s keratin bonds from within, strengthening the hair’s internal structure and making sure it’s in the optimum condition to receive the dye. In addition, don’t forget your hair’s base colour will ultimately determine the final shade; our Colour Freedom Vibrants shades (£6.99 each) will show up rainbow bright on a pre-lightened or bleached base, or a more subtle wash of colour on a darker base.

  1. Sectioning is your friend

We all remember teen hair dyeing disasters when we thought we’d nailed it, only to discover the back was patchier than a moth-eaten jumper. Use a tail comb to create a crisp middle parting and split the hair into four sections. Apply your dye evenly and methodically. It is also important to massage the dye gently but thoroughly into the hair to ensure beautiful even results.

  1. Clean up as you go along…

Have a damp flannel or some cleansing wipes handy to mop up any spots that hit your skin as you go along, rather than leaving until it’s too late! Prep the hairline with a swipe of a clear, solid lip balm before you begin, and it will protect from any ‘bleeding’ into the skin.

  1. Leave it down!

Whatever you do, don’t scrunch hair up or twist into a bun during development, as you risk an uneven distribution of colour.

  1. Invest in aftercare

Freshly dyed hair needs looking after, or all your hard work will be undone. Invest in a shampoo and conditioner without sulphates or parabens that won’t strip the colour. Try the Pureplex Shampoo & Conditioner (£7.99 each, www.knightandwilson.com) to help keep your colour fresher for longer.

The Colour Freedom range is available from KnightandWilson.com and Superdrug.

For more information, samples or to speak to a hair expert please contact 020 7287 5006 or colour-freedom@z-pr.com